Curse Advertising

Ad Gallery

Submit all client-supplied creative to: adops@curse.com

All Creative/tags must be received 5 business days prior to the campaign start date to provide for QA and implementation and to ensure the campaign goes live as scheduled. If creative is received after this deadline, Curse cannot guarantee the creative will go live on the scheduled start date.

Download Standard Brand Advertising Spec Sheet

Download Performance Programs Spec Sheet
Banners
Specifications Leaderboard Rectangle Super Leaderboard Badge Ad
Dimensions 728x90 300x250 980x150 240x90
Max File Size 50KB
Animation Length 3 loops max
Audio/Video User-initiated
Special Instructions

FLASH GUIDELINES: FLASH VERSION ACCEPTED: 8- For flash units, a button is required for any points in the movie that are to be click-able. THIS BUTTON MUST BE ON THE MAIN TIMELINE OF THE MOVIE. In the hit frame of that button, add an action script that has the following information:

ActionScript 2: TRACKING METHOD "getURL"

on (release) {
	 getURL(_root.clickTag, "_blank");
	}

ActionScript 3: TRACKING METHOD "getUrlfunction"

if (root.loaderInfo.parameters["clickTAG"]) {
var clickTAG:String = root.loaderInfo.parameters["clickTAG"];
}
click_btn.addEventListener(MouseEvent.MOUSE_UP, ge-tUrlfunction);
function getUrlfunction(ev:Event = null): void {
ExternalInterface.call("window.open", clickTAG, "_blank");
}
3rd Party Tracking Yes
Method of 3rd Party Tracking 1x1 Tracking Pixels
3rd Party Hosting Yes
Assets needed if Curse-served FLA file must have text broken apart, SWF, clickthru URL, tracking pixels (optional)
Flash Version 8 or higher
wmode Transparent
FPS 18 fps
Download Standard Brand Advertising Spec Sheet

Download Performance Programs Spec Sheet
Video Units
Specifications Leaderboard Rectangle Super Leaderboard
Dimensions 728x90 300x250 980x150
Max File Size 25MB
Animation Length 15 seconds
Acceptable Formats

Digital files: high-resolution .mov or .flv (preferred)
Audio/Video Automatic or user-initiated
Special Instructions Videos are hosted and encoded by Curse.
3rd Party Tracking Yes
Method of 3rd Party Tracking 1x1 Tracking Pixels
3rd Party Hosting No
Download Standard Brand Advertising Spec Sheet

Download Performance Programs Spec Sheet
Expandable Banner Units (includes Video Units)
Specifications Leaderboard Rectangle Super Leaderboard
Dimensions 728x90 300x250 980x150
Maximum Expanded Size 728x315 600x250 980x300, 980x350
Panel Size Direction Down Left Down
Max File Size 100KB
Animation Length 15 seconds
Audio User-initiated (on click)
Video User-initiated or automatic
3rd Party Tracking Yes
Method of 3rd Party Tracking 1x1 Tracking Pixels
3rd Party Hosting Yes except 980x150
Assest needed if Curse-served FLA file must have text broken apart, SWF, clickthru URL, tracking pixels (optional)
Flash Version 8 or higher
Format Accepted SWF GIF JPG
wmode Transparent
Max Video Length 30 seconds - 2 minutes
Misc Rich Media Instructions

Close button required on panel.
All sound must be user-initiated.

Max Initial Load File 40k
Add’l File Weight (Polite Download) 80k
Total Load 120k
FPS 18 fps
Special Instructions

FLASH GUIDELINES: FLASH VERSION ACCEPTED: 8- For flash units, a button is required for any points in the movie that are to be click-able. THIS BUTTON MUST BE ON THE MAIN TIMELINE OF THE MOVIE. In the hit frame of that button, add an action script that has the following information:

TRACKING METHOD

on (release) {
	 getURL(_root.clickTag, "_blank");
	}

For FTP information or any questions regarding assets, please contact: Duncan Turner

Assets Required for Curse-created Media

  • Original campaign images, key art and logo(s) in layered .PSD, .AI or .EPS format
  • Fonts used in creating the assets in PC format
  • Mandatory logo(s)
  • Campaign tagline(s)
  • Required legal line(s)
  • Sample banners to use as a guide (if available)
  • Click through URL for the Curse-created media
  • Video/Trailer/Clips (Note: for full motion video units, 975x500 is needed for best quality)