Blizzard Entertainment

Blizzard Trademarks Cataclysm

Posted Jul 01, 2009 by Kody
Filed in Blizzard Entertainment

Blizzard Trademarks Cataclysm

This week gets more and more interesting every day. First it was the Faction-Change service announcement, then the latest PTR build sheding light on the Crusaders' Coliseum raid bosses, and now news of Blizzard Entertainment filing trademarks for "Cataclysm." World of Warcraft: Cataclysm, anyone?

We've already speculated a bit about a Maelstrom expansion, and it looks like Blizzard is readying their ammunition to head into BlizzCon with guns blazing. Companies usually only tip their hand on a game title when they're ready to announce it, so whatever Cataclysm is, we'll surely find out at BlizzCon. Sony Online Entertainment did this with their EQ and EQ2 expansions a few weeks before announcing them, and Blizzard will likely follow suit by sharing Cataclysm -- whatever it may be -- with the world in August.

So, again... how does World of Warcraft: Cataclysm sound? And would this be related to the Maelstrom? The Sargeras sound clip from yesterday suggests he's already gone from Azeroth (and was trying to get summoned back), so it likely won't involve him. Unless, of course, he's the cause of the cataclysmic events in this expansion. Another hint that this will be Maelstrom-related is this entry on WoWWiki:

Quote from: WoWWiki (Source)

The Great Sundering, also known as simply the Sundering or the Cataclysm,WRPG 185, 211 was a world event which reshaped Azeroth approximately 10,000 years ago at the end of the War of the Ancients. This event was triggered due to the Well of Eternity being destroyed.

Prior to the Sundering, there was only one continent on Azeroth, referred to as Kalimdor. In the catastrophic explosion, eighty percent of the land mass was destroyed,W3Man #? leaving behind the major continents and scattered islands that are known today: Northrend, Kezan, the Eastern Kingdoms, and the remnant still referred to as Kalimdor.

The site of the Well of Eternity became a swirling vortex of power known as the Maelstrom.

At any rate, here are the three trademarks, which in some ways support this being World of Warcraft-related:

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  • Tue, Jul 7 2009 5:06 AM ()

    Might i add, they did announce they were making a movie, unless anyone forgot. "Warcraft - Cataclysm , Coming to a theatre near you" is catchy, dont forget they dont just want the fanbase to see it, they are hoping to tap into the less geeky people in the world.

  • oopomopoo said
    Sun, Jul 5 2009 1:07 AM ()

    I still dont see WoW only...

    Attorney of Record

    Rod A. Rigole

    Correspondent

    ROD A. RIGOLE

    BLIZZARD ENTERTAINMENT, INC.

    16215 ALTON PKWY

    IRVINE, CA 92618-3616

    Phone Number: 949-955-1380

    Fax Number: 949-725-0125

    ^-- is the very bottom.

    (words only): CATACLYSM

    Standard Character claim: Yes

    Current Status: Newly filed application, not yet assigned to an examining attorney.

    Date of Status: 2009-06-30

    Filing Date: 2009-06-26

    Transformed into a National Application: No

    Registration Date: (DATE NOT AVAILABLE)

    Register: Principal

    Law Office Assigned: (NOT AVAILABLE)

    If you are the applicant or applicant's attorney and have questions about this file, please contact the Trademark Assistance Center at TrademarkAssistanceCenter@uspto.gov

    Current Location: 011 -Initial Review/Serialization Branch(Mailroom)

    Date In Location: 2009-06-30

    ^--- Very bottom of the OES. Please tell me what i am supposed to see. I am blind after all.

  • Sat, Jul 4 2009 6:34 PM ()

    Wow you're blind Oop... its at the very bottom of the article

  • oopomopoo said
    Fri, Jul 3 2009 6:01 PM ()

    Mega, btw i did not see what you wanted me to see. I saw nothing there that specified this as a World of Warcraft item, it only said Blizzard.

  • jam4 said
    Fri, Jul 3 2009 2:26 AM ()

    umm, have you considered that Cataclysm might be the name they intend for the "new" property?

  • leaman474 said
    Thu, Jul 2 2009 1:24 PM ()

    So excited :D

  • Koblec said
    Thu, Jul 2 2009 12:39 PM ()

    World of Warcraft: The Cataclysm

    I like it :D

  • oopomopoo said
    Thu, Jul 2 2009 11:59 AM ()

    curses!

    hmm, Blizzard is based in Delaware? O.o

  • Thu, Jul 2 2009 3:03 AM ()

    look at the "Online Entertainment Services" trademark and redo your comment.. oh wait... You can't HA!

  • oopomopoo said
    Thu, Jul 2 2009 2:35 AM ()

    Ok, so ya i am convinced it is the new MMO that blizzard announced they were creating last year. There are far better names for an expansion of World of Warcraft. Think about the other expansion names, Burning Crusade and Wrath of the Lich King. (Litch King anyone? :p)

    The name Cataclysm does not make sense following the previous names of the expansions.  To be honest, Cataclysm sounds like an expansion for the WoW card game. :p

  • Thu, Jul 2 2009 2:03 AM ()

    Oh, and you forgot to mention how Blizzard is dropping LAN support for SC2 pfft.

  • Thu, Jul 2 2009 2:03 AM ()

    Hmmm... The next expansion would have to either deal with the Maelstrom (Naga) or the Emerald Dream (who know's whats in there O.O) so this would make sense.

  • Wed, Jul 1 2009 11:50 PM ()

    I was hoping the Emerald Dream played a strong part in the next expansion. Maybe it will, but as a subtext to the Maelstrom. We'll see.

  • Creed23 said
    Wed, Jul 1 2009 11:36 PM ()

    Im going to say new MMO as well.

  • Dospalmos said
    Wed, Jul 1 2009 8:25 PM ()

    well, of the several names for the Well implosion, cataclysm is the less popular, so if it was the expansion I think "Sundering" would be a more appropriate name. New MMO is my bet.

  • Gazrella said
    Wed, Jul 1 2009 5:04 PM ()

    Being that they have jumped on the name, and that now they are jumping on wowcataclysm.com since it expired on June 26th I think it has to do with the next xpack. I used to think that Emerald Dream is next but with the vast improvements in patch 3.2 they are making in the game and other hints, Maelstrom has to be next.

  • oopomopoo said
    Wed, Jul 1 2009 4:33 PM ()

    Hmm, could this be the name to the next MMO they are creating? They still have not announced the name, so it could be that they have yet to think of it; Meaning that this could be it.

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