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Wowhead and IGE's Relationship

Previews | Dec. 22, 2007 (7 months ago) | by Epod | Filed in World of Warcraft

WoW Insider is running another story about the company Affinity Media, owners of Wowhead, which was purchased by the infamous gold selling company IGE a little while back. After the acquisition, an interview with Affinity's CEO suggested the relationship was no longer existent, and although many doubted his words at the time, no one could prove it. Wowhead has often been advertised as the one database site owned by fans, not gold sellers. However due to recent litigation being brought before IGE, Affinity Media's relationship once again surfaces. What does this mean? This means all three database sites - Thottbot, Allakhazam and Wowhead - are indeed owned by gold sellers.

http://www.igeclassaction.com/?p=24

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5 months, 2 weeks ago

IGE is nothing but a shadow of what it used to be. There is a pretty interesting article about them here:
http://looterslounge.blogspot.com/2008/01/rise-and-fall-of-ige.html

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6 months, 3 weeks ago

Funny story... WoW Insider updated their story to show that they have new information that may contradict this summary by Epod. Yet, Curse hasn't updated their news. Or provided a link to the original article.

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6 months, 4 weeks ago


Tell me what Affinity Media does?

JM: Affinity Media is basically a holding company for different gaming assets. Clearly, there were three parts to the company. There was an IGE division, which everyone knows about. And while we���re not releasing the details, it���s common knowledge now that IGE is no longer a part of Affinity Media, that we���re no longer in that business.

5th question down located here: http://www.gamasutra.com/php-bin/news_index.php?story=14235

I suggest taking down this article. Everything in this article is a fucking joke.

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6 months, 4 weeks ago

This is nothing but an intentional jab at Wowhead by Curse because Wowhead is their top competition. Spend some time reading the site feedback forum on Wowhead where the CM's have layed out very clearly what the situation is.

I'm a little bit disappointing in Curse for posting this. There's no need to knock on other sites to try to make your own look better.

Perhaps Curse is no longer the great site it once used to be if its starting to resort to these types of tactics.

Maybe now instead I'll visit the competitor sites instead of coming here first.

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6 months, 4 weeks ago

There is an appropriate way to report on your competitors. You don't do it by using obviously biased sources. I wouldn't trust a news report on Microsoft from a site called "xboxsux", why would I trust an article on IGE from "igeclassaction"?

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7 months ago

Who the heck cares who owns wowhead or thottbot or allkhazam. I could really care less. If the info they put out is good then I'm happy. The only repercussion I can even think of is that gold selling ads might start appearing on those sites, and AdBlock plus is pretty sweet.

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7 months ago

The problem is that these sites make money which can be put back into the operation of IGE and their RMT efforts, which is a bad thing as it strengthens the industry quite substantially. If you have a resource that millions of gamers use and which can generate potential income for RMT, you occupy a very, very strong arm of the market.

I emailed the guys at Wowhead shortly after the takeover and they assured me that Affinity was not connected with IGE in any way. It appears that either Wowhead have been duped or they think it is good business practice to lie to potential customers :-) Sad thing is, I knew Affinity and IGE were connected all along. A man called Brock gave that away.

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6 months, 4 weeks ago

You're accepting this "news story" at face value, Indelible, when simply going to the Home page of the site in question reveals the source's bias. No respectable news agency would make the same logical leap that you did.

The only link that can be proved between Wowhead and IGE is that Affinity used to own both, never at the same time.

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7 months ago

Let's suspend the schadenfreude of watching IGE get pwnt for a bit...

First off, this is not an impartial news website here. It is a site set up by the plaintiffs and lawyers of a class action lawsuit against IGE.

Secondly, despite the site's claims to the contrary, IGE is NOT Affinity Media. According to a story posted on Gamasutra, IGE once was a division of Affinity media, which was sold back to Jon Yantis before Affinity acquired Wowhead.

Personally, I do not think this lawsuit will survive. While I do not endorse nor condone the practice, gold selling and powerlevelling is only illegal within Blizzard's game rules and TOS.

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7 months ago

I don't think it "means" anything other than to say "haha, your awesome site that you thought was so uber and NOT owned by gold sellers is in FACT owned by gold sellers"
The uploader for wowhead does not have your wow password, and to make sure it doesn't, do what I do and run it only once in a while to upload the information and then exit the client. There is no reason for it to run while you play the game. All the information it needs is in the savedvariables anyways.

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7 months ago

OK... So what does this mean exactly? So what if the databases are owned by gold sellers? Does that mean our account integrity is somehow threatened by using the database? Does it mean I get targetted for more spam while in game? I guess I just don't understand the implications of this now knowing it to be true

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7 months ago

too bad none of that said anything about wowhead eh?

edit: Ok, so a user-linked blog covered it. But how does one know it wasn't sold since that was quite some time ago?