Ijji.com has announced a recent
collaberation with Harcos to bring
Mana Energy Drinks to people both in game, and real life. Players can now
purchase bottle of Mana Energy in
Lunia
from Harcos and have a box show up at their house shortly afterwards,
blurring the line between real mana potions, and in game mana potions.
Lunia
is a new arcade style MMORPG and is one of the flagship titles for Ijji! They're
also working on Huxley and several other exciting titles!
Here's the news release about Mana Energy Potions In game and on your
doorstep:
ijji.com, Mana Energy Potion
Blur the line between
Virtual, Real Worlds
Leading Online
Hardcore Gaming Portal and Unique Energy Drink Partner to Boost Player Stamina
On- and Off-line
IRVINE, Calif. and SANTA MONICA, Calif. – June 30, 2009 – Cheers to gamers and
characters, alike.
ijji.com,
the premier 8 million members-strong online destination for hardcore gamers, has
partnered with Harcos
to bring
Mana Energy Potion,
the energy shot created for gamers by gamers, to players in both real life and
online. Players in ijji.com’s
anime-influenced massively multi-player online role-playing game (MMORPG),
Lunia,
can now purchase virtual bottles of
Mana Energy Potion
to boost their stamina in the game. After imbibing the digital versions of the
energy elixir, an actual case of Mana Energy Potion will be delivered –
free of charge – to players, further eliminating the line between virtual and
actual worlds.
“We long
admired Harcos for its creative twist on energy drinks for gamers, and are
thrilled to partner with them in such a unique way,” said Philip Yun, CEO, NHN
USA, host of ijji.com. “This could
very well be the first time a product found in game can be purchased and
consumed in the real world. Lunia, with the addition of Mana Energy
Potions, will change the way online games are played, allowing users to
connect with their virtual persona like never before.”
With its
mystical forests and fearsome monsters, Lunia provides an appropriately
mystical setting for the magic-inspired, fast-acting energy liquid.
Mana Energy
Potion
delivers up to eight hours of enemy-crippling power and comes in a
whimsically-shaped 1.69 fl oz spherical potion bottle, and will appear exactly
the same in the game. Vitamin-packed and sugar free, it doesn’t come with the
cruel crash often associated with sugary energy drinks. In-game and in real
life, Mana Energy Potion helps gamers and their characters alike stay
alert as they battle relentlessly through marathon gaming sessions.
“As a
unique product on the gaming market we are excited to align ourselves with
ijji.com, the largest hardcore
gaming portal in the world,” said Aaron Rasmussen, co-founder and vice president
of marketing, Harcos. “Mana Energy Potion speaks to all the real gamers
out there who ever wondered what it would be like to emulate their characters in
real life.”
This unique
pairing will be the first such collaboration for both companies.
Players can purchase virtual Mana Energy Potion in-game at Lunia’s
premium item shop for 29 G coins,
ijji.com’s in-game currency, per 10 units and 128 G coins per 50 units.
Once players purchase 100 units of Mana Energy Potion in-game, they are entitled
to a four-pack of the real life Mana Energy Potion – completely free of
shipping and handling charges.
Players can
also buy Mana Energy Potions through various retailers, which will be
bundled with ePins, redeemable for in-game currency, for access to product in
Lunia, such as Mana Energy Potions. Players will be drinking Mana
Potion right alongside their virtual counterparts in the forests of Lunia.
To purchase
your first virtual bottle, and for additional information about Lunia,
please check out the following site:
http://lunia.ijji.com.
