>In early 2006 the Codemasters Online Gaming marketing team started the brainstorming sessions. It would soon be time for adverts to be made, print articles to be written, packaging to be designed and a whole host of other marketing support for our biggest title of 2007 – The Lord of the Rings Online™: Shadows of Angmar™. > >We wanted to come up with a vision that would carry across all of our channels and that would work well across all our different territories and cultures. Much fun was had in the process and we eventually settled on a final "single thought" – > >"Pack your bags and move to Middle-earth". > >Delighted with this, we fine-tuned our brainstorming and came up with tons of ideas that could be built in keeping with this strap line. With a nice big batch of ideas, we got to planning and preparing the production of all of the marketing. I'd like to tell you about the execution of one of those executions – the television advert! > >On a cold December morning, we bundled into the company people carrier and headed off up north to the bustling city of Sheffield. Dawn had only just broken and as the sun lit up the sky we saw the set of where the magic would be created. The set was actually Grade 2 listed which for those of you who don't know, is a protected building. Some may have though otherwise however whatever your opinion it was the perfect location for our advert and the similarities of the building to the concept art drawn for the advert was uncanny!

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