It's no secret that the pc games have less and less influence in the gaming industry. Of course there's exceptions such as The Sims and World of Warcraft, but overall the consoles have taken over the biggest part of the cake - especially outside of Europe. However, now it seems as if the industry have had enough and takes steps to turn this around.
Companies such as Nvidia, Intel and AMD/ATI have decided to enter in a cooperation that they have named PC Gaming Alliance. It's suppose to combine the industry with the same message relayed to everyone. This doesn't mean that they are going to stop compete with each other though, they will keep pushing the development forward all the time.
One of our main major objectives is to provide one voice on PC gaming market. There's no one source that says 'hey this is where the PC market is going'. Sony, Nintendo and Microsoft are always calling their market share - we're going to call our market through this group.
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