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Audience Profile
High composition of affluent men 18-34 years old*
Interested in more than just MMO games
- 64% of Curse visitors play console video games***
- 59% of Curse visitors play PC games besides MMOs***
- 75% of Curse visitors play single player games***
- 62% of Curse visitors play co-op games***
- 49% of Curse visitors play games on a mobile device***
The core gamer lives at Curse
| Game consoles owned by household**: | ||
|---|---|---|
| % Composition | comScore Index | |
| Sony Playstation 3 | 35.9% | 214 |
| Microsoft Xbox 360 | 31.2% | 140 |
| Top video game genres played offline in the last 30 days**: | ||
|---|---|---|
| % Composition | comScore Index | |
| Shooter | 28.5% | 376 |
| Adventure | 28.5% | 312 |
| Role Playing | 17.9% | 190 |
| Strategy | 17.3% | 257 |
| Fighting | 15.9% | 243 |
| Top video game genres played online in the last 30 days**: | ||
|---|---|---|
| % Composition | comScore Index | |
| MMO | 44.3% | 726 |
| Role Playing | 34.9% | 615 |
| Shooter | 34.6% | 556 |
| Fighting | 8.2% | 195 |
They are incredibly devoted
| An index of 100 is Internet average | ||
| % Composition | ||
|---|---|---|
| Spent $200 or more on video games in the last 6 month** | 18.2% | |
| Spent $1,000 to $2,499 on computer equipment in the last 6 months** | 15.1% | |
| "Very likely" to purchase a new PC in the next 12 months** | 21.0% | |
| Assembled their own desktop PC*** | 40.6% | |
| Purchase an average of 4.2 console games per year*** | ||
| Purchase an average of 3.6 PC games per year*** | ||
| $1.3 billion spent monthly on gaming PC hardware (56% of worldwide spending)**** | ||
They are amplifiers and mavens among the gaming universe
- Curse visitors influence the purchase decisions of their friends and family: Games (93%), Computer Hardware (88%) and Consumer Electronics (87%)***
And most importantly, they are an audience you can’t get anywhere else
- Only 1.8% (IGN Entertainment Games), 2.9% (Gamespot) and 2.9% (1Up Games) audience duplication**
Source:
- * comScore Media Metrix - Curse April 2011
- ** comScore Plan Metrix, April 2011
- *** Curse.com Audience Survey February 2011
- **** Curse.com Audience Survey February 2011, comScore Media Metrix WW - January 2011 and JPR 2010 Worldwide PC Gaming Hardware Market Report
