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Ad Specs
Submit all client-supplied creative to: adops@curse.com
All Creative/tags must be received 5 business days prior to the campaign start date to provide for QA and implementation and to ensure the campaign goes live as scheduled. If creative is received after this deadline, Curse cannot guarantee the creative will go live on the scheduled start date.
| Video Units | |||
|---|---|---|---|
| Specifications | Leaderboard | Rectangle | Super Leaderboard |
| Dimensions | 728x90 | 300x250 | 980x150 |
| Max File Size | 25MB | ||
| Animation Length | 15 seconds | ||
| Acceptable Formats |
Digital files: high-resolution .mov or .flv (preferred) |
||
| Audio/Video | Automatic or user-initiated | ||
| Special Instructions | Videos are hosted and encoded by Curse. | ||
| 3rd Party Tracking | Yes | ||
| Method of 3rd Party Tracking | 1x1 Tracking Pixels | ||
| 3rd Party Hosting | No | ||
| Expandable Banner Units (includes Video Units) | |||
|---|---|---|---|
| Specifications | Leaderboard | Rectangle | Super Leaderboard |
| Dimensions | 728x90 | 300x250 | 980x150 |
| Maximum Expanded Size | 728x315 | 600x250 | 980x534 |
| Panel Size Direction | Down | Left | Down |
| Max File Size | 100KB | ||
| Animation Length | 15 seconds | ||
| Audio | User-initiated (on click) | ||
| Video | User-initiated or automatic | ||
| 3rd Party Tracking | Yes | ||
| Method of 3rd Party Tracking | 1x1 Tracking Pixels | ||
| 3rd Party Hosting | Yes except 980x150 | ||
| Assest needed if Curse-served | FLA file must have text broken apart, SWF, clickthru URL, tracking pixels (optional) | ||
| Flash Version | 8 or higher | ||
| Format Accepted | SWF GIF JPG | ||
| wmode | Transparent | ||
| Max Video Length | 30 seconds - 2 minutes | ||
| Misc Rich Media Instructions |
Close button required on panel. |
||
| Max Initial Load File | 40k | ||
| Add’l File Weight (Polite Download) | 80k | ||
| Total Load | 120k | ||
| FPS | 18 fps | ||
| Special Instructions |
FLASH GUIDELINES: FLASH VERSION ACCEPTED: 8- For flash units, a button is required for any points in the movie that are to be click-able. THIS BUTTON MUST BE ON THE MAIN TIMELINE OF THE MOVIE. In the hit frame of that button, add an action script that has the following information: TRACKING METHOD |
||
| Atlas | |||
|---|---|---|---|
| Specifications | Expandable | Floating Ad | Between Pages |
| Dimensions |
728x90 300x250 |
250x250 300x250 500x500 |
Full Page |
| File Size | 30KB | 40KB | 30KB |
| Max File Size | 30KB | 40KB | 30KB |
| Timing | User-initiated | ||
| Audio | User-initiated | ||
| Ad Tag Type | SCRIPT TAGS | ||
| Special Instructions | Links must open into a new browser window, Must hide iframes when expanded | MUST have a close button, Links must open into a new browser window | Skip Ad button required, 15 secs max to redirect of page |
| DoubleClick | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Specifications | MOTIF - Floating Flash | MOTIF - Expandable Flash Banner | Standard Flash | MOTIF - In Page Flash Rectangle | MOTIF - Pop Under Flash | MOTIF - In-Page Flash and Pop-Under Flash | MOTIF - In-Page Flash and Pop-Up Flash | MOTIF - In-Page Image and Pop-Under Flash | MOTIF - In-Page Image and Pop-Up Flash | MOTIF - In-Page Flash and Floating Flash |
| Dimensions |
800x600 Max |
728x90 | UGO standard sizes | 300x250 | Curse standard sizes | |||||
| File Size | 100KB | 40KB | See Curse Ad Specs Tab | |||||||
| Max File Size | 100KB | 40KB | See Curse Ad Specs Tab | |||||||
| Timing | 15 seconds | N/A | User-initiated | |||||||
| Audio | User-initiated | |||||||||
| Ad Tag Type | DFA Internal Redirects or SCRIPT TAGS | |||||||||
| Eyeblaster | ||||||||
|---|---|---|---|---|---|---|---|---|
| Specifications | Floating Ad | Floating Ad Reminder | Commercial Break | Window Ad | Full-page Overlay | Expandable Banner | Polite Banner | VideoClip Module |
| Dimensions | 500x500 Max | 250x250 Max | Unlimited/Full Page | 550x480 Max or Full Screen | Unlimited/Full Page | Any standard Curse banner size and custom sizes | 320x240 or 240x180 | |
| File Size | 2.2MB | N/A | 2.2MB | 1MB for each VideoClip ad | ||||
| Timing | 15 seconds (must self-terminate) | 10 seconds | 30 seconds (must self-terminate if no user interaction takes place) | 15 seconds (must self-terminate) | N/A | Up to 4 minutes of content, 1.5 minutes of ads | ||
| Audio | User-initiated | |||||||
| Ad Tag Type | SCRIPT TAGS | |||||||
| Special Instructions | Up to 4 minutes of content, 1.5 minutes of ads | Must have a close button | Must expand through mouse rollover. Must have a close button and/or hide iframes | N/A | Player Penetration - More than 90% | |||
| PointRoll | ||||
|---|---|---|---|---|
| Specifications | Fatboy | Tomboy | Towelboy | Badboy |
| Dimensions | 728x90, 300x250 | |||
| File Size | See Fatboy PointRoll Specs | See Tomboy PointRoll Specs | See Towelboy PointRoll Specs | See Badboy PointRoll Specs |
| Initial Load Size | ||||
| Timing/Panel Size | ||||
| Ad Tag Type | SCRIPT TAGS | |||
| Special Instructions | Play/Pause/Mute button required | |||
| Unicast | |||
|---|---|---|---|
| Specifications | Video Commercial | Standard Superstitial | Full Screen Superstitial |
For FTP information or any questions regarding assets, please contact: Duncan Turner
Assets Required for Curse-created Media
- Original campaign images, key art and logo(s) in layered .PSD, .AI or .EPS format
- Fonts used in creating the assets in PC format
- Mandatory logo(s)
- Campaign tagline(s)
- Required legal line(s)
- Sample banners to use as a guide (if available)
- Click through URL for the Curse-created media
- Video/Trailer/Clips (Note: for full motion video units, 975x500 is needed for best quality)
