Five years ago, a caring group of devoted gamers from Guild Wars put their heads together and decided that wearing Pink in-game could help support, remember, and create awareness about Breast Cancer Research. Today the event is still going strong each year, even fanning out to multiple games!
On October 20th, from 12PM to 6 PM Central time (-6 GMT), show your support in Guild Wars 1 & 2, RIFT, League of Legends, and Firefall! Help create awareness, and win awesome prizes at the same time by wearing pink, participating in fun events in Guild Wars, and tuning in to the radio stream and livestreams.
Donations will be collected at the Pink Day in LA page at the Canadian Cancer Society site. Be sure to include your in-game name with your donation if you choose to contribute - it will be helpful for prize drawings!