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ActiTard win an award - Biggest Surprise of 2007

When Activision and Vivendi Games announced that they would be merging to form the beautifully named Activision Blizzard, nobody saw it coming. Even EA had to take a step back and breathe.

This merger will see two of the gaming indiustries best known and arguably two of the most loved companies merge to form the single largest third party developer and publisher of interactive entertainment products. On a side note: It will also give the former gaming-titan-gone-gaming-demi-god EA someone to compete with, meaning we the end consumer may see some exceptional titles coming out of the two companies as they compete head-to-head for the gaming worlds adoration and love.

If you think that isn't enough, they've won an award. Blizzard Entertainment are putting out innovative and revolutionary franchises such as Warcraft: a franchise credited for bringing the RTS genre to the casual gamer, StarCraft: an RTS franchise credited with being the best RTS of all time and Diablo: the definitive hack 'n' slash RPG, not to mention World of Warcraft and the new, untitled MMOG they are working on and what do IGN give them an award for?

Merging with Activision.

That's right, IGN have awarded the newly formed Activision Blizzard with the, "Best of 2007 - Biggest Surprise," award.

Sundays used to be quiet, laid-back affairs. But publishers Activision and Vivendi Games shattered the calm on December 2 when they jointly announced their impending merger. The creation of the world's largest third-party publisher caught the game industry off-guard and sent developers, investors and journalists scrambling on their day of rest. The publishers of Guitar Hero and World of WarCraft have become one? Surprise.


  • #1

    Indelible, have to ask the same question but in a different way. What did Blizz pay you to post these? Pure hype that has no gamers attention.

  • #2

    I think you're being rather silly aaberg. Why is it wrong to point out that after all Blizzard has accomplished its being given an award for Biggest Surprise? I think that in and of itself is a surprise. But the title didn't of the article didn't say "IGN Gives out awards" and then only talk of one. It showed IGN's shallow ideas. Awards like "Best Graphics Technology" I MEAN COME ON! Thats such a stupid award. Of course its going to be a game like Crysis. Some one dimensional poorly thought out game with absolutely no value outside the fact that they spent more money developing graphics than gameplay.

    Rating scales generally don't bother me, but IGN really pulled out all the stops in making a poorly done charade this year.

  • #3

    I am not affiliated with ActiVision or Blizzard Entertainment, or any other interactive entertaiment product developer.

    For the time being, I shall take the generally positive rating the article is getting as an indication of what other readers feel and leave the article as it is :-)

  • #4

    I agree, but it is very biased and uncritical.
    But being factual and objective does not exclude fun and interesting.

  • #5

    I would call it a passionate style of writing and a lot more fun to follow than your proposal

  • #6

    Hmm Indelible, are you by any way affiliated with Blizzard or ActiVision?
    Because this feels more like an advertisement than news.

    It could have been boiled down to:

    "IGN have awarded the newly formed Activision Blizzard with the, "Best of 2007 - Biggest Surprise," award"

    And then perhaps a description of what the reward entails.

    All the rest can be considered sales materiel.

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