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Morhaime speaks about Activision Blizzard

Following the wake of the shock announcement that Vivendi has purchased a majority stake in Activision and plans to merge Vivendi Games (which includes Blizzard Entertainment) with Activision to form Activision Blizzard, Mike Morhaime, Blizzard President and CEO, sat down with 1up to talk about the implications of the merger for both companies and, more specifically, Blizzard Entertainment.

Morhaime was quick to reassure fans that there would be no major changes to Blizzard Entertainments management and development teams and that development on Starcraft 2 and Wrath of the Lich King, as well as the as yet unannounced titles from the #1 PC games developer would not be effected by the change.

[…]Vivendi announced earlier today that they're going to be taking a majority stake in Activision. They'll be injecting the Vivendi Games assets into the company, including Blizzard, and forming a new company called Activision Blizzard. When you look at Activision and Vivendi Games you see very complementary businesses. Activision has a great track record in console gaming, and Blizzard is the number one PC publisher and online game publisher. We're very excited about it. But the main thing you should know is that everybody involved is very respectful of the business that we've built at Blizzard--and we feel the same way about Activision. The Blizzard brand will continue as you've always known it, there will be no changes to that, and will still be under the same operating structure.

Morhaime even discusses fans concerns over the name of the company, highlighting that Activision Blizzard will merely be the corporate identity of the company and that Blizzard, Activision, Sierra and other companies included in the merger will remain as they are now - seperate publishing labels.

All in all, Morhaime attempts to reassure Blizzard fans that the merger of Vivendi Games and Activision to form Activision Blizzard will not have any effect on the day-to-day running at Blizzard and that their famous philosophy of, “when it is ready,” will continue to hold true.


  • #1

    I think the primary reason for doing this is to turn Blizzard into more of a "public" company while also acquiring stake in one of the largest video game publishers in the world. There's a reason top Vivendi brass commented on this bringing out the true value of Blizzard. :)

  • #2

    Well, Vivendi bought stake into Activision.. so to have it easier to handle, they put all their gaming resources under one name, instead of having two seperate entities.

    Right now, there is no bad thing to have happened from this, other than most people thinking that Blizzard should have spun off as it's own property without any handlers. When Blizzard starts releasing games that are of lower quality, you'll be rest assured that it will be the downturn for their games.

  • #3

    So, here's a question. If it isn't gonna change anything why do it?

  • #4

    well activition and blizzard as such are really great developers... still, i have a strange feeling about this.

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