Codemasters Online give you the chance to Celebrate Father's Day (United Kingdom) in Middle-earth with your friends and even your dad if you want to. This event will take place on June 15th and there will be several different events running throughout the day. They are all designed to celebrate Father's Day, the best way possible.
You can do the "father and son fishing" event, listening to music and watch fireworks. There's also going to be ad hoc competitions and challenges which takes place during the entire day of June 15th as well.
"What better way to celebrate Father’s Day than spend it with your loved ones in the greatest fantasy world ever created?" said David Solari Vice President of Codemasters Online. "We invite fathers to come and enjoy the festivities that will we be running all day to mark this special occasion.”
Both existing and new players are welcome to participate in the celebrations. Check out the Lord of the Rings Online Free Trial.
Further information can be found at the official Lord of the Rings Online European Community Portal.
I like this idea, it's pretty cool and unique. If it's succesfull perhaps they expand on it for other countries and also Mother's Day.