Steve Easterbrook, the CEO of McDonald's UK, has ironically claimed that video games are responcible for children becoming fat.
Easterbrook claims that gaming has reduced the amount of time kids spend outside, "burning energy," which is why childrens weight and health is becoming more and more concerning.
Then there's a lifestyle element: there's fewer green spaces and kids are sat home playing computer games on the TV when in the past they'd have been burning off energy outside.
Despite the finger pointing at interactive entertainment, Easterbrook did realise that placing the entire blame on the entertainment sector would be a grave mistake, and admitted that fast food is partly to blame.
More than 88 million visits were made to McDonald's restaurants last month, up 10 million on the previous year.