Pirates of the Burning Sea is now officially live, according to the official website.
NOTE: While the quote below, from the official site, says you don't need an authentication key for digital download, there was an issue with this form of purchasing the game. This news update gives the information on how to properly flag your account as having Pirates of the Burning Sea.
We are now live! As of now, you need an Activation Key to play. Your Activation Key is included in your retail box.
If you purchased the game via digital download from SOE’s Station Store, you will not receive an Activation Key and instead your account is automatically enabled to play.
If you purchased the game via digital download from another store, you will receive your Activation Key in email this morning circa our launch time. If you have not received your Activation Key from a digital download purchase, please contact a customer service representative from the store where you made your purchase.
If you do have an Activation Key, you will be prompted to enter it when you first log in to the game. You can also do this on the web by visiting your SOE Station account page and entering it there.
If you have a Landing Party Key because you bought the special preorder retail box, this is an optional key and is not required to play. The Landing Party Key enables all characters you create to use /claim to retrieve your parrot & swords preorder bonus items. Characters who already used /claim during the preboarding period keep their parrot & swords even without using the Landing Party key. If you need to apply your Landing Party key, do so at the same SOE Station account page where you entered your Activation Key.
If you purchased a Prima Strategy Guide for Pirates of the Burning Sea (either the PDF ebook or the printed book), you can now apply the Red Parrot Key that was included with your guide. Just enter it on your SOE Station account page and then use /claim in game to get your parrot.
Finally, if you were a member of our Open Beta program, you can now claim your exclusive flag & sail emblems! To get your key code for this special reward, make sure you are logged in to our website (check the upper right corner of this page to see) and then visit this page to receive your key and read the instructions there for redeeming it. If you are not logged in, that link will redirect you back to our home page so you can log in. Every player who logged into the game during Open Beta is eligible for this offer.
Thanks for your patience and welcome to the Burning Sea!
And for those that don't want to click the link for the digital download fix, here's the information you'll need to get started.
SOE Digital Download customers that are experiencing issues activating their accounts need to visit this link in order to select your Pirates of the Burning Sea subscription plan.
Once you’ve done this, your account will be active and you will be able to post on our forums and join us on the Burning Sea!