All the way back at E3 of this year, Microsoft announced that they would be bringing a brand new experience to Xbox 360 via their partnership with over 40 leading television service providers around the world. Working with these partners, Microsoft is making it possible to tune in to your favorite shows, browse the latest movies and play your favorite games without ever turning off your Xbox 360.
The first step in this innovative plan launches this week with a brand new Xbox 360 Dashboard and the launch of many television services simultaneously.
“A new era in entertainment begins where all your entertainment is together in one place — your games, movies, TV shows, music and sports,” says Don Mattrick, president of the Interactive Entertainment Business at Microsoft in the official press release. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”
James McQuivey of Forrester Research agree, saying: “Microsoft has just built and delivered... a single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. This is now the benchmark against which all other living room initiatives should be compared."
“…with more than 57 million people worldwide already sitting on a box that’s about to be upgraded for free, Microsoft has not only built the right experience, it has ensured that it will spread quickly and with devastating effect.”
Beginning tomorrow - December 6th, 2011 - Microsoft will begin rolling out Dashboard updates to Xbox 360 users along with television programming from some of the leading service providers, including: ESPN, Netflix, HULU, EPIX, Today (MSNBC) and LOVEFiLM (in the UK).
For more information, check out the full press release release by Microsoft.