American Football and wings are made for each other, and this undeniable truth formed the basis for one of our most visible and compelling custom content campaigns. Curse and Buffalo Wild Wings came together in Spring 2017 to create the B-Dubs Bowl, a $10,000 invitational Madden NFL tournament hosted and promoted via

For several weeks, fans of the series went to Muthead to enjoy competitive bracket-style games played by the best Madden players in the world, and even had chances to score free food vouchers for Buffalo Wild Wings restaurants!


The B-Dubs Bowl returned for a second bout later in Summer 2017 with another invitational tournament, this time featuring a $20,000 prize pool! Users also created their B-Dubs Bowl II Fantasy Challenge lineups and competed for the top spot on the official leaderboard for huge prizes, including gift cards or the grand prize of a year’s supply of Buffalo Wild Wings.

See what Muthead has to offer by clicking here, and stay tuned to see what we have in store next for Madden fans!, owned and operated by Curse, is made by gamers, for gamers – millions of Madden fans from all over the globe visit to take advantage of tools and resources we’ve built from the ground up to help players enjoy the game to the utmost. With a booming community, tournaments, and highly engaged users, we are the #1 Madden site worldwide.

Madden NFL is the largest American Football video game on the market. With a new game out every year, the franchise has sold over 100 Million copies.